Cannabis patients and consumers have more options for legal products in many parts of the world than ever before. This is particularly true for products containing cannabidiol (CBD), with many governments now permitting legal sales of such products.
CBD products range from raw flower to refined smokeless products such as transdermal patches and soaking salts. CBD pouches are a relatively new product in the legal industry, but are growing in availability and popularity. That is, in turn, driving up the market value of the global CBD pouches sector.
“The global CBD pouches market was valued at US$ 90.12 million in 2024 and is expected to reach US$ 535.62 million by 2033, growing at a CAGR of 21.9% during the forecast period 2025–2033.” states Astute Analytica about a recent market analysis that it conducted.
“The market is maturing rapidly, driven by specific consumer preferences and strategic product positioning. The dominance of the 10-20 mg dosage illustrates a consumer base that is increasingly educated, seeking tangible wellness benefits without overwhelming effects. This segment has become the core of the CBD pouches market by successfully bridging the gap between cautious new users and experienced consumers.” the analysts also stated.
“The preference for flavored options underscores the importance of the user experience; by removing the barrier of unpleasant taste, brands have made CBD consumption more accessible and enjoyable, integrating it into daily routines as a lifestyle product rather than a purely medicinal one. This is a key growth engine for the entire market.” writes Astute Analytica.
The market analysis also determined the following:
- In 2024, CBD biomass costs ranged from a low of $8.50 to a high of $230 per pound.
- Farmers often received $150 per pound for machine-trimmed outdoor CBD flower, while premium indoor-grown flower commanded an average of $600 per pound.
- Q2 2025 price projections per metric ton of hemp are $3,998 in the USA, $1,330 in China, $3,417 in Germany, and $3,210 in the Middle East, highlighting global cost differentials.
- Strategic expansion is a dominant theme in the CBD pouches market as companies seek to establish a broader footprint.
A study in 2023 found that oral consumption of CBD is associated with less anxiety and fewer withdrawal symptoms in subjects with a history of daily nicotine use. Findings from the study were published in the journal Cannabis and Cannabinoid Research.